When we fly, we cross more than just borders.
The moment we step into the terminal, we become someone else. Renewing the everyday version of us. A new identity in transit.
We are a planner, obsessively packing control into a suitcase.
We are a nomad, enduring the suspended ‘time’ of the delayed gate.
We are a curator, in a new place and ready to claim a new horizon.
Three phases. Three behaviours. One continuous journey of becoming.
So – what’s your ETA?
ESSENCE TRAVEL ASSEMBLY
Travelling isn’t just a change in scenery, it’s a shift between everyday routines to temporary persona. ESSENCE: DROP 5 / 2026 explores this liminal state through the lens of aviation travel, by introducing the Essence Travel Assembly.
Every piece is designed for the anticipating ritual of packing, comfortable and survival for any terminal delays, and versatile enough to adapt instantly upon arrival.
The Kimono Jacket is a structural chameleon, translating the form of aviation into a uniform. The pockets are not just what they are. Its curved, rounded pockets mimic the silhouette of a cabin window. Designed for the unpredictable shifts of transit, a hidden hoodie is just one roll away from its zipped collar pocket.
Not a fan of a wrap jacket? This one is a sharp geometry for fluid environments. The Casual Jacket provides a structured silhouette that anchors any travel assembly. Designed with functional aviation-inspired proportions and a generous cut that layers perfectly over tees or turtlenecks, it brings a sense of grounded control to the fast-paced energy of departure.
The ANAABU T is back, now reintroduced as The Darted Tee that comes with structural darts and an inverted keyhole neck that elevates its casual form with subtle details. It offers a relaxed fit, perfect for enduring hours in a terminal seat without losing composure.
New to the ANAABU design family is the Turtleneck, the armour for the cool indoor. It’s a breathable layering piece that is designed to insulate during long, suspended hours of transit, while staying unique.
The Cap is the ultimate transit accessory for pulling back from the crowd. Two-toned and low profile, one can effortlessly choose the colour that appeals to the look that day while staying shaded from the harsh glare of sunlights. The best part about the Cap is its adaptable fabric, which allows it to roll down with ease, a must-have addition to any tightly packed carry-on.
The Asymmetrical Shirt rejects the rigid lines of traditional shirtings. Designed with a boxy cut and dramatic batwing sleeves, it amplifies unrestricted movement when reclining in a cabin or rushing through customs. But its true gem lies in its surprise security, a hidden pocket with a flip layer to shield your passport.
This collection features two bottoms–the Layered Skirt and the Culottes. For those two who like to stand out, the Layered Skirt offers structural and fun volume with its asymmetrical layers that come with hidden tie-strings for multiple styling ruched look For someone who favours practicality, the Culottes can never go wrong during and after checkpoints, and they can be worn by both men and women who prefer something relaxed.
ESSENCE: DROP 5 / 2026
28 July 2026
10AM
Kedai Fizikal Jalan Sin Chew Kee,
Kuala Lumpur
Kedai Fizikal Jalan Tan Hiok Nee,
Johor Bahru
11AM
Online
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BEHIND PHOTO CAMPAIGN AND LOOKBOOK
Producer: Ariff Md Noor
Photographer: Amani Azlin
Art Director: Zhi Dong
Lighting Assistant: Saiful Azwan
Stylist: Aizat Farhan Jaapar
Wardrobe: Fatin Yuhannis
Make-up Artist: Afie Rohim
Hair stylist: Deanni Azli
BTS Videographer: Shasyasham
Copywriter: Alee Isa
Collection
Concept: Ana Abu & Arma Rohana Badrulsham
Collection Designer: Arma Rohana Badrulsham
Production Manager: Ayenn Jamal
Talents: Shika & Neshant
