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ANAABU ESSENCE

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Essence isn't just a product line; it's a core foundation for effortless style. We believe that the best clothes are those that seamlessly integrate into your life, becoming an extension of yourself.

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From the left: Najihah is wearing The Oversized Linen Shirt in Forest Green and The Pinafore Dress in Black. Nina is wearing The Hakama Pants in Forest Green paired with The Collared Shirt in Beige from ESSENCE: THEORY
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Najihah is wearing The Hakama Pants in Off White, paired with The Batwing Top in Off White from ESSENCE: THEORY

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Why ESSENCE?

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We view ANAABU ESSENCE as the quintessence of everyday-wear. Just as a fulfilling daily life relies on blocks of productivity, a unique personality starts with a capsule wardrobe that begins with a curated set of reliable basics. 

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Essence offers these essential pieces, allowing you to build your personal style with confidence and ease.

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From the left: Chair is wearing The Loose Pants in Black, paired with The Oversized Shirt in Beige from ESSENCE: THEORY; Najihah is wearing The Loose Pants in Black, paired with The Oversized Linen Shirt in Beige

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What to expect from ESSENCE: DROP 1 / 2024

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Essence: Drop 1 / 2024 features previously best-selling essential pieces that are anything but ordinary. We have taken classic silhouettes and elevated them with thoughtful design details and carefully-sourced quality fabrics, with refined sizing and pockets.

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Like any other collections, our Drop 1 transcends the boundaries of gender, offering pieces designed to flatter a variety of body types and styles. This inclusive approach allows you to express yourself authentically, regardless of traditional labels.

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Chair is wearing The Cropped Jacket in Olive, paired with The Loose Pants in Olive and The Oversized Shirt in Russet Stripe

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Both Chair and Nina are wearing The Cropped Jacket in Olive and The Loose Pants in Olive

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Effortlessness Begins Here

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Think of Essence as your personal ANAABU staples – the go-to collection you rely on for everyday life. These pieces are designed to be comfortable enough to wear all day, practical enough to handle whatever your day throws your way, and stylish enough to make you feel confident and put-together.

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ESSENCE: DROP 1 / 2024

Full collection is now available online

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Check out our physical stores:

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Kuala Lumpur
ANAABU Kedai Fizikal
13, Jalan Sin Chew Kee, Kuala Lumpur
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Johor Bahru
ANAABU Kedai Fizikal
22, Jalan Tan Hiok Nee, Johor Bahru

 

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Producer & Campaign Director: Ariff Md Noor
Art Director & Photographer: Shasya Shamsuri
Assistant: Saiful Azwan
Wardrobe: Ana Abu, Ayenn Jamal & Fatin Yuhanis
Makeup Artist: Afie Rohim
BTS: Sara Nabila Azlan
Copywriter: Alee Isa
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Wardrobe
Designer: Arma Rohana Badrulsham
Production Manager: Ayenn Jamal
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Talent
Nina Amin, Chair & Najihah