From feeling Nowhere to finally being Now and Here
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Inspired by the universal desire for escape and adventure, Nowhere Now Here embodies the spirit of spontaneity and freedom.
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We aim to create pieces that resonate with those who seek experiences over destinations, and style that complements their journey, wherever it may lead.
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Nina is wearing Journey Loose Dress in Black and Memory Knot Outer in Grey Stripe. Bay is wearing Journey Loose Dress in Black and Moment Midi Skirt in Black
This collection encapsulates the spirit of effortless style and boundless adventure. Featuring 9 versatile designs, each piece is crafted for comfort and practicality, making it perfect for any getaway.
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With a focus on relaxed fits and subtle statement details, Nowhere Now Here embodies the freedom of the open road, while maintaining our signature unique aesthetic.
Nina is wearing Journey Loose Dress in Black and Memory Knot Outer in Grey Stripe, Baling is wearing Present Blanket Shirt in Taupe Grey and There Loose Pants in Olive. Bay is wearing Now Loose Outerwear in Taupe Grey and Moment Midi Skirt in Taupe Grey.
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As for the campaign story, we envision an escape where individuals embrace spontaneity, where our collection chimes in and become a companion for their adventures.
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Nina is wearing Now Loose Outerwear in Olive and There Loose Pants in Brick Stripe, Baling is wearing Present Blanket Shirt in Brick Stripe and There Loose Pants in Olive
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Where are we, mentally?
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. It's a question that never quite fades. It always arises in between something.
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We exist in the space between where we are and where we want to be. Between the place and the dream, the time and the memory. Between nowhere and being here, now.
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We are all nomads at heart, forever wandering towards a horizon.
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Somewhere far, yet somewhere familiar.
It has to be now, and it has to be here.
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There’s something about being in a place where nobody knows you, that opens a window to your soul.
Baling is wearing Freedom Boxy Tee in Off-White and There Loose Pants in Blue Stripe, Nina is wearing Journey Loose Dress in Blue Marble and There Loose Pants in Blue Stripe. Bay is wearing Present Blanket Shirt in Brick Stripe and Nowhere Shawl in Beige.
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Nina is wearing Journey Loose Dress in Floral Embroidery, Baling is wearing Present Blanket Shirt in Taupe Grey and There Loose Pants in Olive
Nina is wearing Journey Loose Dress in Black, Baling is wearing Present Blanket Shirt in Black and There Loose Pants in Black Stripe
Nina is wearing Memory Knot Outer in Floral Embroidery and Moment Midi Skirt in Taupe Grey, Baling is wearing Memory Knot Outer in Grid Eyelet and There Loose Pants in Black Stripe
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Baling is wearing Present Blanket Shirt in Beige and There Loose Pants in Black Stripe, Nina is wearing Here Cropped Shirt in Embroidered Sand and There Loose Pants in Black
Nina is wearing Here Cropped Shirt in Blue Stripe and There Loose Pants in Olive, Baling is wearing Memory Knot Outer in Grey Stripe and There Loose Pants in Black Stripe.
Bay is wearing Present Blanket Shirt in Black with Nowhere Shawl in Black
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Sometimes the wrong station gets you to the right place.
Sometimes the wrong place gets you to the right feelings.
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Imagine from being absolutely Nowhere, to finally being Now and Here.
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Official release:
29 August 2024
10AM onwards (Offline release)
Kedai Fizikal Jalan Sin Chew Kee, KL
Kedai Fizikal Jalan Tan Hiok Nee, JB
11AM onwards (Online release)
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Stay close with our other offline release:
Ilaika Select Store
31 August 2024
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BEHIND PHOTO CAMPAIGN & LOOKBOOK
Photographer: Shasya Shamsuri
Producer: Ariff Md Noor
Stylist: Ana Abu
Asst. Stylists: Ayenn Jamal & Arma Rohana Badrulsham
BTS: Sara Nabila Azlan
Copywriter: Alee Isa
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Wardrobe
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Concept: Ana Abu
Collection Designer: Arma Rohana Badrulsham
Production Manager: Ayenn Jamal
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Talents:
Nina Amin, Syafiq Syuib (Baling) & Bay Doucet
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