Verily, with hardship, comes ease.
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ANAABU EID 2024: Terus Tumbuh embraces the symbolism of reflection, where transparency and silhouettes intertwine, and a genuine growth story unfolds—a concept that resonates with the essence of Chrysalis, the butterfly’s pre-transformation stage.
Terus Tumbuh icon is intricately embroidered onto the Tumboh Loose Kebarung, worn by Natasha. Baling is wearing our Terus Baju Melayu and Straight Pants
This collection hopes to unveil a selection of Eid pieces infused with chrysalis-inspired elements such as embroidery, transparency, textured fabrics, and muted hues in a tribute to the intricate and transformative journey of a cocoon.
Something new to look forward to in this collection are the Tunas Cropped Kedah Top and Sirat Gathered Top for women and Hening Buttoned Top for Men, some fresh silhouettes introduced to the ANAABU lineup. It's also important to note that we are introducing well-improved and refined silhouettes for men's garments.
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Baling is wearing Hening Button Top, Natasha is wearing Tunas Cropped Kedah Top in Off White and Tunas Wrapped Sarung in Beige Stripe
Both Natasha and Julia are wearing Mekar Loose Kebaya and Wrapped Sarung, Bayu is wearing Tahan Kurta and Pants, all in Olive Stripe.
Drawing from the previous designs, the silhouettes of the garments were reinterpreted with refreshing renditions, featuring predominantly geometric and A-line shapes that evoke the cocoon. These shapes infuse a sense of modernity into classic and timeless designs, while remaining perfectly wearable for everyday life.
Abdullah is wearing Alir Shirt and Balloon Pants in Olive, paired with Alir Samping in Olive Stripe. Natasha is wearing Ria Loose Kedah Top in Olive and Mekar Wrapped Sarung in Olive Stripe. Baling is wearing Alir Collared Shirt and Tahan Paneled Pants in Olive, paired with Alir Samping in Olive Stripe.
Tiada terang tanpa redup
Tiada mekar tanpa kuncup.
Tiada mekar tanpa kuncup.
Tumbuh itu mekar dari proses yang sunyi.
Kesunyian yang melahirkan titis peluh dan air mata.
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Natasha is wearing Tumboh Loose Kebarung and Wrapped Sarung in Dusty Pink, Baling is wearing Terus Baju Melayu and Straight Pants in Blush, Abdullah is wearing Terus Kurta and Pants in Pink Stripe, Mawar is wearing Terbit Kurung Top and Gathered Skirt in Dusty Pink
Dalam rehat, ada sembuh
Dalam sembuh, ada tumbuh.
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Natasha is wearing Terbit Loose Kurung Top and Gathered Skirt in Beige
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Natasha is wearing Cambah Pleated Outer and Knot Sarung in Olive
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Baling is wearing Ria Loose Kedah Top and Terus Straight Pants in Beige
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Maka, jangan takut untuk berehat
Usai rehat, teruslah tumbuh.
Usai rehat, teruslah tumbuh.
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Natasha is wearing Sirat Gathered Top in Brown Dye
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Terus Tumbuh embraces the journey of healing towards growth, much like the transformation from chrysalis to butterfly.
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In our daily lives, we often overlook our inner self-growth and fail to address our hidden vulnerabilities, just like how we perceive loneliness in the state of being in a cocoon.
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Baling is wearing Tahan Kurta Top and Paneled Pants in Black, Natasha and Mawar are wearing Terbit Loose Kurung Top and Gathered Skirt in Black
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But without realising it, many of us find solace in this cocoon, perceiving it as a refuge that shields us from the harsh realities of life. It acts like a time bubble, a collection of life's trials and tribulations—hurt, disappointment, hopelessness—all accumulated over time and transcends into meaningful growth.
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Baling is wearing Ria Loose Kedah Top and Tahan Paneled Pants in Black, Natasha is wearing Cambah Pleated Outer and Knot Sarung in Black
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Natasha is wearing Tumboh Loose Kebarung and Tumboh Wrapped Sarung in Olive, Mawar is wearing Terbit Kurung Top and Gathered Skirt in Olive
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Kita semua ada kisah tumbuh masing - masing
Sudah tiba masanya kita belajar untuk raikan setiap kesusahan.
Sudah tiba masanya kita belajar untuk raikan setiap kesusahan.
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Kerana pada akhir setiap kesusahan itu, adanya kemudahan.
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EID 2024: TERUS TUMBUH
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Stay close with the offline dates:
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Kuala Lumpur
ANAABU Kedai Fizikal
13, Jalan Sin Chew Kee, Kuala Lumpur
13, Jalan Sin Chew Kee, Kuala Lumpur
16 February 2024
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Johor Bahru
ANAABU Kedai Fizikal
22, Jalan Tan Hiok Nee, Johor Bahru
22, Jalan Tan Hiok Nee, Johor Bahru
18 February 2024
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Stockists
Petaling Jaya, Selangor
Ilaika Select Store
Ilaika Select Store
22 February
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BEHIND PHOTO CAMPAIGN AND LOOKBOOOK
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Photographer: Amani Azlin
Assistant: Azwan Safwan
Producer: Ariff Md Noor
Art Director: Shasya Shamsuri
Stylist: Ana Abu & Ayenn Jamal
Make-up Artist: Afie Rohim
Hair Stylist: Deanni Azli
Graphic Designer: Sara Nabila
Assistant: Azwan Safwan
Producer: Ariff Md Noor
Art Director: Shasya Shamsuri
Stylist: Ana Abu & Ayenn Jamal
Make-up Artist: Afie Rohim
Hair Stylist: Deanni Azli
Graphic Designer: Sara Nabila
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Wardrobe
Concept: Ana Abu
Collection Designer: Arma Rohana Badrulsham
Production Manager: Ayenn Jamal
Concept: Ana Abu
Collection Designer: Arma Rohana Badrulsham
Production Manager: Ayenn Jamal
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Talents: Syafiq, Natasha Noor, Bayu, Abdullah, Mawar & Julia
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BEHIND VIDEO CAMPAIGN
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Wayang Kulit by BaiZam Generation
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Director: Shasya Shamsuri
Producer: Ariff Md Noor
Videographer & Editor: Zul Luey
Gaffer & Grip: Chuck and Fifa
Asst. Producer: Alee Isa
Copywriter: Wani Ardy & Alee Isa
Producer: Ariff Md Noor
Videographer & Editor: Zul Luey
Gaffer & Grip: Chuck and Fifa
Asst. Producer: Alee Isa
Copywriter: Wani Ardy & Alee Isa
Puppeteer: Kamarul Baisah
Visual & Art Dept: Shasya Shamsuri
Sound Design: Zul Luey
Logistic: Zahir
Stylist: Ana Abu & Ayenn Jamal
Asst. Stylist: Yana & Fatin
Make-up Artist: Afie Rohim
BTS: Sara
Visual & Art Dept: Shasya Shamsuri
Sound Design: Zul Luey
Logistic: Zahir
Stylist: Ana Abu & Ayenn Jamal
Asst. Stylist: Yana & Fatin
Make-up Artist: Afie Rohim
BTS: Sara
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Wayang Kulit Members:
Kamarul Baisah Hussin
Ahmad Azman bin Alias
Muhammad Aqriefarisyam bin Mohd Sulhie
Ahmad Ridwan Hussin
Kamarul Baituttah bin Kamarul Baisah
Kamarul Baiquni bin Kamarul Baisah
Kamarul Bairon bin Kamarul Baisah
Kamarul Baisah Hussin
Ahmad Azman bin Alias
Muhammad Aqriefarisyam bin Mohd Sulhie
Ahmad Ridwan Hussin
Kamarul Baituttah bin Kamarul Baisah
Kamarul Baiquni bin Kamarul Baisah
Kamarul Bairon bin Kamarul Baisah
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Talents: Bairon, Suri, Sue Raessa & ANAABU Team
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Wardrobe:
Production Manager: Ayenn Jamal
Collection Designer: Arma Rohana Badrulsham
Concept: Ana Abu
Production Manager: Ayenn Jamal
Collection Designer: Arma Rohana Badrulsham
Concept: Ana Abu
