A collection that reimagines everyday wear.
We have taken timeless pieces, such as the button-up shirts, dresses, and jackets and breathed new life into them. We also adapt from what has been prominent to the brand; oversized cuts, relaxed fits, and minimalistic aesthetics. It is from this foundation that we embark on a journey of style evolution, redefining the very concept of everyday wear, infused with subtle statement details, versatility, and functionality. This collection serves as a neutral canvas, welcoming all individuals to express their unique style through these pieces.
It's a collection that reimagines our everyday pieces, where everyone can find an outlet for their personal style, seamlessly integrating our pieces into their own persona.
Our brand has always thrived on the unconventional, and this collection is no exception. As part of our campaign, we have harnessed digital gadgets as key elements, empowering you, our consumers, to embrace your unique identity and style, all while staying on-trend with a distinct touch of our Theory.
At its core, embracing confidence means acknowledging your worth, combating the social expectations or external validations.
by PRJ_ & ANAABU TEAM.
Producer: Ariff Md Noor
Concept & Production: Shasya Shamsuri & Ariff Md Noor
Director of Photography: Yazeid Suhaimi
Assistant Camera: Haiqal Husin
Gaffer: Aqil Hamidun
Editor: Amani Azlin
Music & Sound Design: Faris Khairi
Photographer: Amani Azlin
Assistant: Saiful Azwan
Production Assistant: Alee Isa, Sara Nabila Azlan
BTS: Alee Isa & Sara Nabila Azlan
Stylist: Ana Abu, Arma Rohana Badrulsham
Wardrobe: Diana Khairunnisa, Ayenn Jamal, Fatin Yuhanis, Farwizah Lee
Makeup Artist: Afie Rohim
Megat Zulkifli, Sherry, Choi Lai Yoke, Lalan