It's more than just a collection. It's how you put your Theory into practice.
You have seen our latest collection, ESSENCE: THEORY, where we encourage you to treat it like a canvas for your personal style masterpiece, but have you seen #ANAABUCOMMUNITY style them? Our latest release roll out wasn't just about presenting pieces; it was an invitation to our community to showcase their unique take on their Theory.
Our friends from Singapore stole the spotlight across Instagram last week, showcasing their Theory pieces in a collective OOTD photoshoot. Kudos to @rezzarezzarezza for spearheading this initiative that brought together other influencers such as @axxxxxxh, @holanatasha, and @cocopuffs in snapshots of #IWEARTHEORY at its finest, all shot by @hylmansuwandi.
Back in Malaysia, our friend @airilezuan________________ gave Theory a personal touch, effortlessly pulling off The Cropped Jacket and The Loose Pants in Blue Denim in his signature style. It was evident from the start that these pieces were meant to become wardrobe staples for him.
Good news for our modest women customers; @shaherazahari and @arinna.erin have gracefully demonstrated the versatility of Theory, showing that elevated minimalism knows no bound nor limit.
Not forgetting @jupiterisma who has proven that our Theory pieces can be styled with elegance. If you're seeking outfit inspiration suitable for coffee dates, weekends, and beyond, your search ends here.
Speaking of style inspiration, @dahlianadirah and @antiloque redefine the power couple aesthetic. They both play with colour palettes to curate styles that stand out.
Now, it's your turn. Have you explored ESSENCE: THEORY yet?