Denim gets better with time.

The way it fades, softens and molds to you is entirely unique to its lifetime with you. Because our denim is rich in dye, the first few washes require an extra mindfulness to set the colour and preserve its longevity. Follow our simple care instructions:

Step 1

Before first wear, rinse the garment separately in cold water to remove excess dye, then hang for dry.

Step 2

For the second wash, repeat the same process and continue washing the garment separately.

Step 3

From the third wash onwards, machine wash on a cold, gentle cycle with similar dark colours and a mild, colour-safe detergent.

Pro tip: Always turn your denim inside out before washing to help protect its surface texture and colour. Avoid washing it with white or light-coloured garments.