We are welcoming the second drop of the Essence line, only this time, we are diving deeper into practicality that lasts.
.
Effortlessness Begins With Curiosity,
Ends With Thoughtful Designs
.
From time to time, our wardrobe needs some refresh, and all we need is comfort that brings peace of mind.
.
“Clothing should empower you, not overwhelm you” and that’s when curiousity comes in. As much as we love being part of your capsule building, we want to make it effortless. We aim to accommodate features, functionality and practicality into everyday wear.
.
With thoughtfully designed essentials, the possibilities are endless. Imagine wearable pieces that can cater to our productive lifestyle. We want to make dressing up practical fun and enjoyable, so you can be out there focusing on what matters more.
.
What to Expect from ESSENCE: DROP 2 / 2024
.
Essence: Drop 2 / 2024 features previously best-selling essential pieces – The Cropped Jacket, The Loose Pants, The Soft-Brim Mesh Cap and our latest additions, The Utility Vest Tote and The Layered Skirt.
.
The new Cropped Jacket maintains the classic silhouette while introducing a new material for Drop 2: Nylon and Denim, perfect for a wardrobe staple. Each colour-way has its matching Loose Pants, whether you’re going for mix-and-match or a single styling, that’s totally up to you.
.
.
Good news for Soft-Brim Mesh Cap fans, we are adding Grey and Dark Blue as new colour-ways alongside the existing colour, Black.
.
.
We are thrilled to introduce The Utility Vest Tote and The Layered Skirt to the community, two newest additions to the ESSENCE family. The Utility Vest Tote is a shape-shifter, functioning as both a bag and a vest. Designed for the multitasking creative, it lets you focus on what matters. A detachable strap transforms it into a sling bag, adding versatility to your style.
.
.
The Layered Skirt features a multi-layered design that adds dimension and flow to your look. The hidden inner drawstring allows for a customisable draping effect, giving you the freedom to create a ruched silhouette or a relaxed, effortless style.
.
.
Made for everyday wearability
.
Living in a thriving city, we understand the desire for efficiency and ease. Our advanced craftsmanship brings simplicity in order to fit the diverse lifestyles of city dwellers.We’re hoping to give a nod to a more productive #ANAABUCOMMUNITY.
.
ESSENCE: DROP 2 / 2024
Coming soon
28 November 2024
10 AM - Offline Release
11 AM - Public Online Release
.
BEHIND PHOTO LOOKBOOK
.
Producer: Ariff Md Noor
Photographer: Shasya Shamsuri
Assistant: Karl
Wardrobe: Ana Abu, Ayenn Jamal & Fatin Yuhanis
BTS: Sara Nabila Azlan
Copywriter: Alee Isa
.
Wardrobe
Designer: Arma Rohana Badrulsham
Production Manager: Ayenn Jamal
.
Talent
Najwa & Chair
