Kongsi Masa is a celebration of shared time, brought together in a harmony of hearts regardless of backgrounds and customs.
Kongsi Masa Kita Bersama,
Tak Kira Suria Atau Purnama
Each Kongsi Masa piece tells a unique story of time, inspired by celestial bodies like the sun and moon, and featuring cultural icons that symbolise time, such as the Cempedak (a fruit that ripens seasonally) and the cat (associated with curiosity and ‘nine lives’).
Key pieces include the Tiān Kebaya Top, featuring Cempedak embroidery that symbolises richness and knowledge that transcends time.
The Yuè Kebarung Top, capturing the essence of the moon with its crescent-inspired design and cat embroidery; and the Tàiyáng Boxy Top, reflecting solar energy with its radiating embroidered lines.
The collection also features matching versatile pieces like the Tiān Pencil Skirt, the Yuè Pleated Skirt, and the Tàiyáng Pleated Skirt, each designed to adapt to the wearer's changing needs throughout the day.
Something new in the ANAABU™ silhouette are the Kait Qipao and Purnama Tang Suit; traditional pieces with a modern twist, each comes with unique embroidery and thoughtfully selected fabric representing the passage of time.
ANAABU™ 2025: KONGSI MASA
ANAABU™ Kedai Fizikal Kuala Lumpur
ANAABU™ Kedai Fizikal Johor Bahru
BEHIND PHOTO CAMPAIGN AND LOOKBOOOK
Featured brand: Wasis Studio
Producer: Ariff Md Noor
Art Director: Shasya Shamsuri
Photographer: Amani Azlin
Lighting Assistant: Azwan Safwan, Nash Haron, Firdaus Malek
Stylist: Ana Abu, Ayenn Jamal & Arma Rohana Badrulsham
Wardrobe assistant: Fatin Yuhanis, Ezzah Farwizah and Syahirah Rahim
Make-up Artist: Afie Rohim
Hair Stylist: Deanni Azli
BTS: Sara Azlan and Chen Yee
Copywriter: Alee Isa
Chinese translator: Sharon Lau
Art Department
Art Director: Danial Yap
Prop Masters: Azim Isa, Adzmi Zawawi
Assistant: Amirul Rosli
Wardrobe
Concept: Ana Abu & Arma Rohana Badrulsham
Collection Designer: Arma Rohana Badrulsham & Ayenn Jamal
Production Manager: Ayenn Jamal
Talents: Nina Amin, Syafiq Baling, and Daisy
