The loop of effortlessness.
We are beyond delighted to bring back our best-selling staples, meticulously refined and returned in a palette of monotone and muted colour.
This collection centres on effortless style, comfort, and versatile pieces designed to complement your daily routine. While the majority of the collection is tailored for women, several items offer a unisex appeal, making these pieces foundational additions to any modern wardrobe.



The collection features several core items built for layering and ease. Our popular Kimono returns in new fabric, offering the perfect outer layer with its loose cutting and single button closure, making it comfortable and elegant for extra layering options to your existing wardrobe.





Following this is the return of The Shirt, a beloved silhouette reimagined from our Blanket Shirt, now featuring a different fabric for the ultimate casual experience, and unique hook button closures as finishings. For versatile bottom styling, we re-present The Skants and The Midi Skirt, both offering multiple styling opportunities, with their respective outer layers and ties that can transform the pieces into a dress.





To complete the look with a much more straightforward style combinations, we’re bringing back The Batwing Top, an airy piece providing a loose silhouette perfect for warmer days indoor or outdoor, and can be paired with The Skants or The Midi Skirt.
Last but not least, we welcome the return of The Pinafore, reimagined this season in denim but with comfortable thickness for the tropical climate.



A rebirth, a rewind. By adopting this philosophy of intentional, repetitive action, this collection is moving beyond mere efficiency and stepping into the margin of comfort and style with these enduring pieces—the ones you truly live in, on repeat.
ESSENCE: DROP 4 / 2025
Now available at www.anaabu.co
Kedai Fizikal Jalan Sin Chew Kee,
Kuala Lumpur
Kedai Fizikal Jalan Tan Hiok Nee,
Johor Bahru
-
BEHIND PHOTO CAMPAIGN AND LOOKBOOK
ANAABU and Mò Shēng Rén
Producer & Copywriter: Alee Isa
Director: Zhi Dong
Assistant Director: Shasyasham
Photographer: Burger
Gaffer: Suan
Best boys: Siang Lun & Tai
Lighting Assistants: Saiful Azwan & Joseph
Stylists: Sara Azlan
Assist. Stylist: Aizat Farhan Jaapar
Wardrobe Assistants: Fatin Yuhannis
Make-up Artist: Afie Rohim
BTS: Ariff Md. Noor
Wardrobe
Concept: Ana Abu & Arma Rohana Badrulsham
Collection Designer: Arma Rohana Badrulsham
Production Manager: Aizat Farhan Jaapar
Talents: Marsha Suriani & Tan Meng Hao