ESSENCE: DROP 4 / 2025

ESSENCE: DROP 4 / 2025

The loop of effortlessness.

 

We are beyond delighted to bring back our best-selling staples, meticulously refined and returned in a palette of monotone and muted colour.

 

This collection centres on effortless style, comfort, and versatile pieces designed to complement your daily routine. While the majority of the collection is tailored for women, several items offer a unisex appeal, making these pieces foundational additions to any modern wardrobe.

 

 

The collection features several core items built for layering and ease. Our popular Kimono returns in new fabric, offering the perfect outer layer with its loose cutting and single button closure, making it comfortable and elegant for extra layering options to your existing wardrobe.

 

 

Following this is the return of The Shirt, a beloved silhouette reimagined from our Blanket Shirt, now featuring a different fabric for the ultimate casual experience, and unique hook button closures as finishings. For versatile bottom styling, we re-present The Skants and The Midi Skirt, both offering multiple styling opportunities, with their respective outer layers and ties that can transform the pieces into a dress.

 

 

To complete the look with a much more straightforward style combinations, we’re bringing back The Batwing Top, an airy piece providing a loose silhouette perfect for warmer days indoor or outdoor, and can be paired with The Skants or The Midi Skirt. 

 

Last but not least, we welcome the return of The Pinafore, reimagined this season in denim but with comfortable thickness for the tropical climate.

 

 

A rebirth, a rewind. By adopting this philosophy of intentional, repetitive action, this collection is moving beyond mere efficiency and stepping into the margin of comfort and style with these enduring pieces—the ones you truly live in, on repeat.

 

 

ESSENCE: DROP 4 / 2025

 

Now available at www.anaabu.co


SHOP NOW

 

 

Kedai Fizikal Jalan Sin Chew Kee,

Kuala Lumpur

 

Kedai Fizikal Jalan Tan Hiok Nee,

Johor Bahru

 

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BEHIND PHOTO CAMPAIGN AND LOOKBOOK

 

ANAABU and Mò Shēng Rén

 

Producer & Copywriter: Alee Isa

Director: Zhi Dong

Assistant Director: Shasyasham

Photographer: Burger

Gaffer: Suan

Best boys: Siang Lun & Tai

Lighting Assistants: Saiful Azwan & Joseph

Stylists: Sara Azlan

Assist. Stylist: Aizat Farhan Jaapar

Wardrobe Assistants: Fatin Yuhannis

Make-up Artist: Afie Rohim

BTS: Ariff Md. Noor

 

Wardrobe

 

Concept: Ana Abu & Arma Rohana Badrulsham

Collection Designer: Arma Rohana Badrulsham

Production Manager: Aizat Farhan Jaapar

 

Talents: Marsha Suriani & Tan Meng Hao

 

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