HIM & HER SERIES

 

 

Him & Her Series is ANAABU’s debut unisex collection born as a response to the increasing demand in menswear clothing and the need to provide gender-neutral, comfortable, functional, and versatile outfit. Designed and produced by Ana Abu and Aimi Ismail of ANAABU, Him & Her combines natural, practical, and high quality fabrics with exquisite workmanship for a timeless style.

Crafted with mostly pure cotton, Him & Her consists of 14 designs, making up to 7 looks altogether. The debut series is a composition of basic pieces – shirt, kurta, parka, kimono, raincoat, windbreaker, loose pants, tapered pants, culottes, and more. It intends to cater to both men and women with minimal and effortless look. The strength of Him & Her is its adaptability – all pieces can easily be mixed and matched and styled for any occasion, and its practicability – from the choice of materials, colours, and additional accessories on the pieces.

 

 

Him & Her Series is not only a stepping stone for ANAABU to move forward; it is also a learning platform for the label and the team. From notion to concept, to execution and branding strategy, every stride is a vital process in creating the assemblage. With this collection, we hope that ANAABU is contributing more fresh ideas and colours to the industry.

 

 

The campaign ‘Alone Together’ was produced & directed by Shah Azman of ‘NAIS Collective’ & Zul Luey of ‘Luey Motion Lab. It is formulated to celebrate loneliness + togetherness; exploring the private space and indulging the comfort zone when we are together with our loved ones.

Director / Photographer : Shah Azman
Cinematographer : Zul Luey
Make Up : Teyn Nash
Hair : Afina Anis

Male Talent : Daeng Syahadat & Ridduan Ttfga
Female Talent : Effa Matapura & Nadia Alias

 

Music : “Lowcase Noises” by Silence of Siberia